ClinicToday Guides
How Much Do Missed Calls Cost Your Clinic?
The short answer: for most small practices, thousands of dollars every month — and it never shows up on any report.
The math nobody does
Think about last week. Your front desk was with a patient, it was lunch, or it was 7pm and the office was closed. The phone rang. Nobody answered.
Industry studies consistently find that around half of calls to small healthcare practices go unanswered — and that most callers who hit voicemail simply don’t call back. They don’t leave a message. They call the next clinic on Google.
Here’s the simple math for a typical practice:
- 10 missed calls a week (most owners guess lower — then check their phone log)
- Even if only 2 of those were new patients ready to book
- At $200 per first visit (often much more)
That’s $400 a week walking away — over $20,000 a year — from calls you already paid to generate with your website, your reviews, and your ads.
Why voicemail doesn’t fix it
Patients don’t want to leave a message and wait. They want an answer now: “Do you take my insurance?” “How much does a first visit cost?” “Can I come Saturday?” If your website can’t answer at 9pm, the clinic that can gets the patient.
What the fix used to cost
An answering service runs $300+ a month and reads from a script. Another front-desk hire is $2,500+ a month. Most small practices just accept the leak.
The new fix: a Virtual Concierge on your website
ClinicToday adds a Virtual Concierge to your website that answers patient questions 24/7 — your hours, your services, your prices, your parking — and when a patient is interested, it captures their name and number and texts you instantly. You call back the hot lead instead of losing them.
- Works day one — it learns your practice from your website
- No new software to learn, nothing changes at your front desk
- $99/month, 30-day free trial — less than one recovered patient
It’s an easy add-on widget for any website — live in minutes, works with your current tools and platforms. No website? We give you your own custom page.
Start free for 30 days at clinic.today/join. Cancel anytime.
ClinicToday — a premium Virtual Concierge for clinics and independent practices.